The opening to 'The Woman In Black' starts off with dark screens to show the credits where all that can be heard is the wind. A long shot is then used to show a room full of old furniture conforming to the horror genre, especially when ghosts are the main antagonist in these films. A close up of one of the dolls is shown, where she is covered in spiders webs and not well kept. Another close up is used to show some more of the dolls, but an extreme close up is used to show one of the hands playing music. A long shot is shown of a carriage being pulled by horses showing that this film is set a few years ago. This helps the audience know more about the film therefore making them want to go and see it. More close ups are used to show the dolls playing different instruments. This adds to the background music whilst the other clips are playing. An establishing shot is used to show an old house so that the audience is able to see where the film is set and that the genre is horror due to the creepiness of the house. A long shot is then shown of a long, dark hallway conforming to the genre of a horror as the lighting is dark and the slow, tension building music is playing as non diegetic sound. A voice over is used by what sounds like a young girl, conforming again to the horror genre because there is usually a vulnerable little girl in these films. Some black and white photos are shown of what seems to be outside of the same house that was previously shown. This suggests that these are families who have lived in that house and who may be haunting it now. A three shot is used to show young girls sat playing on the floor, but they slowly turn their heads. As the music starts to get quicker, so does the editing. A birds eye view shot is used to show the horse and carriage again and another picture is shown, this time the eyes have been scratched out. Another picture is shown with a woman standing at the window dressed in black. This links to the title and further suggests that she is the woman that haunts the house. A close up is used to show a male, which is the male who is travelling in the carriage. As a close up is used it suggests that it was used so that the audience are able to recognise the actor. More establishing shots are used to show the setting of the film as well as the era that it is set in. Another close up is used to show the male walking into the house which is dark and mysterious. The music is also speeding up along with the editing suggesting that they have been matched to engage the audience. A medium shot is shown of the male sat down, but as he is one side of the screen the audience can see a shadow moving behind him, conforming to a horror genre. Fast paced editing is used so that the trailer builds tension, keeping the audience attracted to the film. The scenes show close ups of the dolls as well as other shots of people rising from the ground. A close up is used to show the male but so that the audience can see his facial expressions which seems scared. More fast paced editing is used to build tension in the trailer. The scenes are dark, conforming to a horror film. The music cuts out again and goes back to the sound that was played at the start of the trailer. Black screens are used to show the fear and hiding of the characters. The actors names are shown which will appeal to the audience more because then they will know previous films that they have been in, therefore wanting to go and see the film. The sound of the wind returns as the male stands at the window. A black shadow then appears next to him which suggests that the woman in black is watching him and following him. The titles of the film is then shown to end the trailer with the sound of the wind still present.
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