The opening of this trailer is an establishing shot to show a house but with a sign out side. The next shot is a low angle shot where a young boy is pulling the 'sold' sign out of the ground. A long shot is then used to show a girl sat on a chair reading a book which suggests that she is hiding something due to her covering her face with the book. A three shot is used to show another younger male and an older female suggesting that they are a family who have just moved house. The use of the black screen with the production credits on, shows the smoke in the background, conforming to a horror with the dark and creepy side. The sound is quite low pitched, and in some areas quite suggesting that it is used to build tension for the audience and keep them engaged and excited. The next scene is of the younger boy carrying a box down into basement, which seems quite dark, connoting to a horror as this is usually where the main event happens. The next shot is of the younger male and the boy, with the girl from next door uncovering a locked hole in the floor. This links to the title of the film and gives the audience an insight for what the film is about. A close up is used to show the hatch of the hole being lifted and with smoke coming out and then disappearing. This lighting is still quite dark which conforms to a horror genre. A low angle shot is used looking from inside the hole out, where the older boy is standing looking in. This suggests that the boy is vulnerable to what will happen with the hole. A three shot is used where all of the characters are looking in whilst holding string, suggesting that they are trying to find the bottom of the hole or something that is there. The diegetic sound between the characters is talking where the female is describing what it is like. This engages the audience as they will want to find out more about what happens with the hole and why it is so important. The next shot is again from inside the hole looking up as the younger boy tips a box of nails into the hole. The camera then follows one of the nails as the music gets louder, building tension for the audience. The next clip is of the words "deep in the darkness" suggesting that the film is a horror that is dark and creepy. The next clip is of the hatch, that is closed, being pushed up by some force. The next shot is a close up of a creepy looking girl with dark eyes suggesting that she is the antagonist. The music gets faster as the girl peers under a toilet door to see a creepy looking lower half of what could be the girl shown through the previous close up. The lighting then turns dark, suggesting that something happens there, but as it cuts out it means that the audience will want to go and see the film to find out what happens. The next shot is of the words "where your fears hide" suggesting that this is a film about fears coming to life, potentially from the hole. The younger boy is then shown holding a torch where he turns around slowly and sees a clown. The camera then cuts to a close up so the audience are able to see the scariness of the clown doll and how it winks. This suggests that the clown doll is the younger boys fear. The scene then goes back to the toilet where a dark shadow is shown to be walking closer to the camera which conforms to the horror genre due to the creepiness and the dark antagonist. In the next scene, the camera starts of as an over the shoulder shot so that the audience can see inside the mirror where this young, creepy girl is standing. The camera then follows the other girl as she turns her head. The next clip is of the young boy running up to the door and trying to open it. He then falls onto the kitchen floor where a birds eye view is used to show that he is also vulnerable in this film. Shot reverse shot is used to show the door handle and the young boy. In the second shot of the door handle, it begins to start turning where through a close up of the boy, he looks scared. The clip then shows what else the directer has directed, engaging the audience so that they are able to see other well known films that may been in the same genre. Another older man is shown, saying "you took the locks off?" suggesting that he knows about the hole and what it does when you open it. A close up is then shown of the hatch of the hole with the screws coming undone with nobody doing it, conforming to the horror genre as this is quite dark and scary. A close up of the older boy is shown saying "someone is in the house" conforming to a horror genre as this is usually what is expected. A birds eye view is shown of the younger boy laying on a lilo in a pool where the camera then shoots up from the water so that the audience can see the boy being dragged under. The young boy is then shown standing at a window banging on it showing that he is scared. A dark figure is then shown through a low angle shot suggesting that he is meant to be a scary character in the film and further engages the audience. Fast paced editing is used to show different scenes of the characters being haunted by their fears which conforms to a horror genre as this is a convention of a horror film. The music also increases speed, building tension in the audience so that they will want to go and see the film. The next scene is of the older boy jumping down into the hole with rope tied to him suggesting that he doesn't know what to expect. The hatch on the hole is shut fast suggesting that this is meant to add suspense to the trailer, making the audience want to see the film more. The final clip is of the clown doll laughing and being pulled up quickly so that the audience have a sense of thrill and scariness as the trailer ends.
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